Content Complexity

Nov 7, 2014

We’ve been asked recently to explain the drivers for complexity in content management and the various impacts. This is painful stuff but I’ve tried here below to explain one aspect, namely the increase in complexity that is driven by workflows and multiple approvers involved in the content creation, publishing and release process. pTools handles this complexity and provides the audit trail that underpins business processes. Complexity Level 1 - One person + one file/content.Level one is the simple instant publishing of ...

Gartner’s Checklist on How to Evaluate a Vendor’s Commitment to the Cloud and SaaS

Oct 28, 2014

You may have heard our excitement with pTools being included in the long-list of companies in the Gartner Magic Quadrant for WCM report 2014 for the third year in a row; but we have to give more credit to some of the information given in this year’s report. While it would seem, to a large extent, the 2014 report is essentially similar to previous years, Gartner’s comments on the ever changing WCM market is something which we definitely feel deserves some recognition; “web content management is no longer simply a tool fo...

Digital Trust

Oct 6, 2014

Below is a table of levels of trust in advertising and promotion experienced by people in terms of different mediums and delivery mechanisms. It comes from a Forrester report on Content in Context which is sponsored by our friends at SDL. The sample of more than 61 thousand adults in USA is significant and the results are striking. At least to my mind.I don’t have detail of how the sample is broken down in terms of age profile but regardless of that I can’t help feeling personally less inclined to trust corporate websit...

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