Top Web Headaches that Good WCM Solves

Sep 11, 2013
 

This is a short whitepaper of some of the many web headaches that I believe WCM helps solve. Ease-of-use and seamless delivery are recurring themes. The headaches solved and the pain associated with these headaches are listed with comments as follows: Accessibility, Workflow, Usability, Personalisation, Responsiveness, Re-Purposing, Multi-Language, SEO, Interoperability, Analytics and Cost.It would be unreasonable to say that pTools does everything on this list better than any other WCM software but I believe pTools hit...

Content Personalization and Content Marketing

Aug 29, 2013
 

I have become aware of the content marketing universe. For some time now I have been trying to navigate the new roadmap for content management set down by marketing automation companies like HubSpot, Marketo and ActOn. These companies see content management through the prism of target marketing campaigns and although the tone is very different to what we’re used to the results are there to be seen by all.That said, the reliance on analytics to underpin marketing automation, combined with good old fashioned SEO and SEM t...

Responsive content management, right here, right now.

Aug 14, 2013
 

I have written here a good deal about content personalisation and the ability of pTools to drive content from a single source to any device, anytime, anywhere.This granularity is essentially a back end web content management functionality that should have no bearing on the experience of the end user as they consume content. That's seamlessness of experience; as a user perhaps views a news report first on the desktop, then on mobile on the metro on the way home, and then perhaps on their smart TV at home, the key challen...

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