Dublin Web Summit, Ready, Set..!

Oct 17, 2013

We're gearing up for our now annual Dublin Web Summit outing 30/31 October 2013. The event is frankly overwhelming, with everyone from Verizon to Box in the same place at the same time in Dublin. There are over 500 start-ups and pTools will be there alongside the Partners, Sponsors and Exhibitors including Microsoft, Squarespace, Amazon, Altassian and Bloomberg!Of the Start-up's we especially like the look of Wripl and Pulsate, both great Irish companies with an excellent pedigree and some superb technology.For pTools i...

Top Web Headaches that Good WCM Solves

Sep 11, 2013

This is a short whitepaper of some of the many web headaches that I believe WCM helps solve. Ease-of-use and seamless delivery are recurring themes. The headaches solved and the pain associated with these headaches are listed with comments as follows: Accessibility, Workflow, Usability, Personalisation, Responsiveness, Re-Purposing, Multi-Language, SEO, Interoperability, Analytics and Cost.It would be unreasonable to say that pTools does everything on this list better than any other WCM software but I believe pTools hit...

Content Personalization and Content Marketing

Aug 29, 2013

I have become aware of the content marketing universe. For some time now I have been trying to navigate the new roadmap for content management set down by marketing automation companies like HubSpot, Marketo and ActOn. These companies see content management through the prism of target marketing campaigns and although the tone is very different to what we’re used to the results are there to be seen by all.That said, the reliance on analytics to underpin marketing automation, combined with good old fashioned SEO and SEM t...

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