Digital Trust

Oct 6, 2014

Below is a table of levels of trust in advertising and promotion experienced by people in terms of different mediums and delivery mechanisms. It comes from a Forrester report on Content in Context which is sponsored by our friends at SDL. The sample of more than 61 thousand adults in USA is significant and the results are striking. At least to my mind.I don’t have detail of how the sample is broken down in terms of age profile but regardless of that I can’t help feeling personally less inclined to trust corporate websit...

Cost ‘v’ Complexity; pTools, WordPress, SharePoint

Sep 25, 2014

The question of where pTools sits relative to other vendors is asked regularly. pTools is a mid-market vendor as defined by Gartner on the long-list for its WCM Magic Quadrant report. But that doesn’t make things much clearer really! We’ve been building a document that helps define where we stand across a range of criteria from ease-of-use to codebase.Even though many mid-market firms fit into the same spectrum it’s always instructive to learn what our customers think of us. I’ve mentioned before that in many customer e...

L.E.O Go!

May 8, 2014

The new Local Enterprise Offices initiative was launched by the Taoiseach (Irish Prime Minister) Enda Kenny last month and the team here at pTools are quietly proud of our part in the delivery. The LEO Portal solution includes an individual sub-site for each of the 31 LEO’s as well a range of shared services for digital marketing, event management, and of course content management. At the heart of the project is the idea that by sharing technology between all the LEO’s then each individual LEO benefits in a way that wou...

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