Web Content Management / Marketing Automation Overlap

Feb 3, 2014

As a mid-market WCM provider it's hard not to notice the rise of Marketing Automation (MA) solutions. Products like Marketo, Hubspot and Act-On abound, and have rapidly come to fill a space that WCM vendors barely recognised. I've blogged before about the face-off between these two sets of providers and it's clear that there is overlap. MA providers all stake a claim to content management as part of the suite of offerings although WCM vendors differ greatly in their approach to MA.[Click to view full size]This list of f...

pTools Top Ten Content Management Trends & Predictions 2014

Jan 22, 2014

We are well into the new year but I hope it's not too late for one more of the now ubiquitous technology prediction lists. I've tried to keep this particular list focussed on content management rather than simply futuristic predictions that seem to overtake us all when we imagine how the web will evolve.What strikes me however, is that as many as four or five of the items on this year's list would have seemed fanciful just a couple of years ago. Even as recently as 2012, suggestions of wearable devices sending, receivin...

Season's Greetings

Dec 13, 2013

It’s that time of year again, yes Christmas, and today, as it happens Ireland exits its bailout from the EU, ECB, IMF troika. Some say we got ourselves into the mess by underwriting all the losses of all of our banks; others say we were forced into doing that by ECB president Jean-Claude Trichet (publish his letter to our minister for Finance in 2008 and be damned I say!) But whatever the case, we now have, to some extent at least, our economic destiny back in our own hands once again.As our Christmas card suggests, it’...

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