pTools - Enterprise For All

We’ve used the ECM – Enterprise Content Management – acronym often in the past and it’s had both benefits and detriments. Although this acronym is usually only relevant to a handful of very large software companies and, at its core, requires document management and records management, it seems unfair to exclude WCM and CMS from the Enterprise arena. 

This said, by talking up Enterprise it’s easy to miss out on pure WCM opportunities. By talking WCM sometimes I feel we miss out on larger, enterprise oriented projects where, the truth is, we play best anyway. Then there’s EWCM  - Enterprise Web Content Management – but it’s seldom used by customers and means neither one thing nor the other. You can understand the confusion and the conflict. 

However Enterprise means more than having document management included in the offering. Enterprise means an application that has the architecture, scalability and robustness to work in a large corporate infrastructure. It means technology metaphors, like content assembly, that underpin that scalability. And it means an outlook, a culture, that understands the needs of customers who are used to dealing with Enterprise vendors and see their business as worthy of Enterprise regardless of size. 

Being featured in the Strategyr Global Strategic Business Report on the Content Management Software marketplace alongside OpenText makes me think that maybe Enterprise is about the trajectory of a company, where it aims for. So, I confess, pTools is Enterprise even if that means Enterprise for small and medium and large organisations. And with the Cloud, why not? pTools, Enterprise for all!