pTools - mega-micro sites and mega-micro content

I am a big fan of the one page website. Just look at LinkedIn?

It's a good exercise to ask yourself, if there was just one page what would we put on it. Name, address, contact numbers? Map? Product or service description, a download or two? A catch-all feedback form and a reference from your favourite customer? A link or two to your LinkedIn or Facebook sites? An email address. That should do it. And that's just half a page. This I take it is a micro site?

Unless that is, it gets 10 million visitors per month in which case I suppose it's a micro-mega site. Then there's the corporate monster site with a 1000 menu items, a library of downloads and a history of the firm that the National Museum would be proud of. But what if it gets just 10 real visitors a month. Then I suppose it's a mega-micro site. Or should that be the other way around? But in the end it isn't about the size of the site it's about the importance of the content.

Think of that simple home page with not much more than the product price or the interest rate offer, not much more than a few words and numbers. If you get it wrong, it's lost orders, lost revenues and lost customers. Customers who've gone to your competitors. That I suppose is a mega-micro-mess.

Whatever the size of the site it should be judged by the importance of the content and the value of the content and the cost of getting it right or wrong. Mega content not just mega site and micro content not just micro site. But content.