pTools Asset Mapping - Not just for maps!

You may have read an earlier blog here about contextualisation. It means defining content in a context. That could be legal content, or educational content, or medical content. In fact there’s a whole index of categories under consideration by the various standards authorities. The specific area of contextualisation we are all familiar with is location. When we see an address we want to see it in the context of the actual map location and pTools helps you do that easily. But I think there’s a lot more to be done in terms of location based contextualisation of content. If you consider your organisation as a territory in itself with different locations around the city, country, or world then the idea of referencing content in this way may make sense. You can map your offices of course, but you can also map your customers, your staff, your implementations, your equipment, your vehicles, your trade show attendance, anything in fact. Mapping the location of livestock and food is already a serious business. Why bother I hear you say? Well, as more and more people consume content on-the-move through mobile and tablet devices the relevance of location based content in all its forms becomes greater and more useful. If there’s any threat to the ubiquity of the all seeing all knowing search engines it’s content in context and location is the context most of us experience most of the time.

See this short video of the mapping functionality in pTools. By using it you can attribute location co-ordinates to any content element and assemble all content around that location. You can use any mapping API from Google to Bing or NASA if you happen to have assets on some other planet!

For more videos please login to pTools Extranet.