Lincs Police Link Up Online with pTools CMS
March 11th 2010
CMS provider pTools facilitates UK Police Force’s Online Community Engagement. Content Management Software (CMS) company, pTools, is providing the technology that allows Lincolnshire Police to communicate directly with their community online. Using the newly developed social networking feature of pTools CMS software, the police force can easily and efficiently update all their online presences in one session, without the need to log in and update each account separately.
pTools CMS is already used to deliver content to the Lincolnshire Police website with the new feature distributing content via Facebook, YouTube and Twitter.
The police force has embarked on an internally led online outreach programme that has successfully engaged the local community. Warnings and notices can now reach thousands of Lincolnshire residents instantly. The police force serves a population of 646,000 and one of the largest geographic areas in the United Kingdom with a beat of 2,284 square miles.
The range of information and news broadcasted over its social media accounts include:
- Potential crime, scams, dangers alerts
- Traffic and/or serious incidents
- CCTV footage
- Community alerts and local policing information
- Information appeals
- Success stories – arrests, convictions and crimes averted
- Policing campaigns and strategies
Commenting on the success of the service since starting it in January this year, Lincolnshire Police Force Website Development Officer Graham Lord said: “We have been pleasantly surprised by the level of take-up of our Facebook, Twitter and YouTube sites, with new ‘fans’ joining and following us daily. Using social media sites helps us engage with, and get our messages out to groups who might not normally visit the Force website.”
The move comes as the BBC announced yesterday the results of a worldwide survey that revealed the number one priority of internet users was to find information (47%), with the next most popular aspect being the ability to interact and communicate with people (32%). “Since launching our new website we are also seeing positive reactions to appeals for witnesses and information about crimes, along with significant increases in visitors to our news and recruitment pages. The ability to quickly and regularly update our online content is key to keeping us noticed.” added Lord
IT and Communications staff from Lincolnshire Police Force worked with pTools to define their requirements. pTools has recently embedded social media and networking features to its software. From within the pTools CMS, social media content can be easily re-distributed to any site anytime in any format on any social network.
Commenting on the launch, Lee Annett, customer relationship and business development manager at pTools said: “The community aspect of the internet has grown so much in importance that a public service, like policing, should engage online. Content is at the heart of the social networking experience so enabling pTools software to distribute content through social media has been a priority for us,”
pTools is a leading web content management software vendor providing high level feature functionality for critical enterprise initiatives.
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About pTools™ Software
pTools is a leading developer of Enterprise Web Content Management software and Microsoft Gold Partner with headquarters in Dublin, Ireland. pTools software is used to develop enterprise content application solutions for Intranet, Extranet and Internet systems for customers in private and public sectors in UK, Ireland and internationally. pTools software combines powerful content management functionality with user-friendly interface and enterprise application architecture.
pTools adds new social media and networking features to CMS software