News Blog


12/12/16
Firstly, it is important to note that Google’s mission is to make sure everything they display is relevant. This extends beyond organic results to paid listings. For you, this makes for a great opportunity. Users want relevant information, and advertisers want to show relevant answers, so those listings get clicked on.
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9/12/16
With any type of advertising, the more relevant the ads are to your audience, the more successful your advertising campaign will be.
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8/12/16
PageRank is an algorithm that Google uses to assign a numerical value to every web page it indexes. Google looks at links pointing to a web page and uses those links to calculate a numerical value. It considers various factors beginning with how many links point to a page. The more links, the more popular the reference page is going to be. But it also considers the PageRank of the page on which the link sits. A link on a high PageRank page is worth more than a link on a low PageRank page.
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5/12/16
Online marketing requires a proper strategy, which will enable accurate execution and help achieve your marketing objectives. Approaching an online marketing with a plan creates a solid foundation.
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30/11/16
Digital process initiative’s naturally tend to focus on the software and application development cycle. The need to improve on traditional paper and desk-top based solutions is an obvious driver and apart from this the emphasis quickly gravitates toward the technology and how it will be designed, deployed and maintained. But there are bigger issues at play and considering them helps guide new developments and the new decisions that must be made to build new and better business.
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28/11/16
Mobile is continuously gaining on importance and mobile search now account for 80% of all searches. It is more important than ever to ensure that your audience has flawless access to all the applications and functions, which your web site possesses. Such as web forms, a conversion metric we all strive to increase.
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25/11/16
In an increasingly complex digital world, with mounting regulations, firms are required to ensure that they do not inadvertently take part in financial crime. A statement that a customer was approved or previously has seen to be compliant is no longer sufficient in today’s regulated markets. These are the pointers for trends in digital regulatory compliance.
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22/11/16
Quit.ie is run by the Health Services Executive. It is an initiative which helps smokers to quit and also provides others, who want loved ones to quit with the tools, support and advice to make things happen. Using a combination of media, real impact is delivered at value for the HSE and momentum gained for further exploiting the potential that digital media and analytics can bring.
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21/11/16
Online marketing requires a proper strategy, which will enable accurate execution and help achieve your marketing objectives. Approaching an online marketing with a plan creates a solid foundation.
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16/11/16
An intranet is an internal network that's used to share information, operational systems or computing services within an organization. CMS is what drives and manages the distribution of content across the intranet. Most medium to large organisations deploy an intranet to increase productivity. Here are top tips on the value of intranet:
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