News Blog


8/05/14
The new Local Enterprise Offices initiative was launched by the Taoiseach (Irish Prime Minister) Enda Kenny last month and the team here at pTools are quietly proud of our part in the delivery.
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27/02/14
In the content management software world, more mundane but equivalent challenges face us and our users; the evolution of software which facilitates efficiency gains and returns from technology, far beyond the ticket price.
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3/02/14
Where web content management and marketing automation overlap, how they compete and complement each other.
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22/01/14
We are well into the new year but I hope it's not too late for one more of the now ubiquitous technology prediction lists. I've tried to keep this particular list focussed on content management rather than simply futuristic predictions that seem to overtake us all when we imagine how the web will evolve.
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13/12/13
It’s that time of year again, yes Christmas, and today, as it happens Ireland exits its bailout from the EU, ECB, IMF troika. Some say we got ourselves into the mess by underwriting all the losses of all of our banks; others say we were forced into doing that by ECB president Jean-Claude Trichet (publish his letter to our minister for Finance in 2008 and be damned I say!) But whatever the case, we now have, to some extent at least, our economic destiny back in our own hands once again.
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22/10/13
A ground-breaking, and not much mentioned part of Web Summit 2013 will be the Nasdaq Bell Ringing on Wednesday 30th. A measure of the significance of the event, it being the first time the Nasdaq bell has sounded in Ireland, is that the Taoiseach Enda Kenny, it is rumoured, will be the one sounding the gong!
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22/10/13
We've just made the first of several announcements that will coincide with this years' Web Summit.
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11/09/13
This is a short whitepaper of some of the many web headaches that I believe WCM helps solve. Ease-of-use and seamless delivery are recurring themes.
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29/08/13
I have become aware of the content marketing universe. For some time now I have been trying to navigate the new roadmap for content management set down by marketing automation companies like HubSpot, Marketo and ActOn. These companies see content management through the prism of target marketing campaigns and although the tone is very different to what we’re used to the results are there to be seen by all.
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14/08/13
I have written here a good deal about content personalisation and the ability of pTools to drive content from a single source to any device, any time, any where. This granularity is essentially a back end web content management functionality that should have no bearing on the experience of the end user as they consume content.
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